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Campaigning to replace commuting with teleworking

RAC Foundation and Telework Association join forces

The Telework Association have joined forces with the RAC Foundation to raise the profile of teleworking as a means to reduce the costs, pollution and inefficiency of commuting.

The campaign highlights many of the costs we have come to take for granted in travel to work. The example is put forward of "Didcot Manager" who commutes into London every day. Out of his £26k annual salary he spends nearly £4k on rail and underground travel, plus £2, 700 on car travel and parking - and he adds 17.5 hours to his working week.

“Someone in this position might be better off, work fewer hours, be healthier and have a better quality of life by taking a lower paid job closer to home,” commented Alan Denbigh, executive director of the Telework Association.

These and other costs - including to the environment and to quality of life - are outlined in the campaign.

The possibilities of reducing travel through teleworking are put forward, with figures based on research commissioned by the RAC Foundation, Motors and Modems Revisited, in 2001. The research, conducted by NERA, predicts a 15% cut in commuter traffic by the year 2020 through teleworking, and similar savings in business, shopping and leisure travel, and freight movements due to new technologies.

Bumper stickers

The campaign encourages teleworkers to make bumper stickers to get the message across. Amongst the suggested one-liners are:

  • There's no base like home

  • Bring the work to the worker

  • Teleworkers do it anywhere

  • Piss your kids off: work at home!

According to Edmund King, executive director of the RAC Foundation:

"If each employee could work from home just one day per week we would see a twenty per cent cut in traffic, equivalent to removing the school run. Today's technology is better and cheaper so more employees have the chance to work some of the time from home."


Further Information

You can find further information about the campaign, and a downloadable leaflet, at the TCA website.

Further information on the costs and possibilities for reducing travel through use of new technologies can be found elsewhere in this section of Flexibility, and on our Telecommuting 2000 website.

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